Thrive in Practice
Great at what you do but struggling to get clients? You’re not alone. As a time-poor natural health practitioner, you crave a steady flow of new clients, consistent bookings and an income you can rely on. You’ve tried all the things you see others doing, but it’s just not working and you’re tired of the endless hours you’re spending on social media without seeing the results you need. But picture this… You wake up each morning to a packed schedule, knowing you can pay your bills. You’ve mastered the work-life balance, guilt-free, with time for both business and family. You deliver exceptional client results, earning rave reviews and steady referrals. Your practice thrives effortlessly, thanks to streamlined strategies and consistent growth. You end each day fulfilled, enjoying quality time and being present for loved ones. All of this and more is possible when you have the right foundations in place to master your mindset and marketing. The Thrive in Practice podcast is a bite-sized show released every Monday at 8am AEST that delivers practical, easy-to-implement strategies to grow your practice, even if you have no marketing budget. Tune in each week as your host, Anil Mustafa provides the motivation, inspiration and drive you need to build a thriving and fulfilling healthcare practice. This podcast is proudly brought to you by My Appointments practice management software. www.myappointments.app
Episodes

Monday Jul 14, 2025
TIP 45: When things feel too hard
Monday Jul 14, 2025
Monday Jul 14, 2025
The last two weeks have taken me to both the lowest and highest points I’ve felt in a long time. In today’s episode, I’m sharing what helped me move through the overwhelm without giving up.
If you’ve ever hit a point where things just feel too hard, where the to-do list is endless, motivation is gone, and everything feels heavy, this one is for you.
We’ll talk about why this feeling shows up, what it’s really trying to tell you, and simple ways to shift the weight without pushing yourself to breaking point.
Helpful links:
My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au4-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday Jul 07, 2025
Monday Jul 07, 2025
If your website isn’t showing up on Google, potential clients aren’t finding you, no matter how good you are at what you do.
The good news? You don’t need to be a tech expert to change that.
In this episode, I’ll break down the simple, proven SEO steps every practitioner should know to attract more organic traffic, boost visibility, and bring in more of the right clients, without paying for ads.
Helpful links:
My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday Jun 30, 2025
TIP 43: Why People Aren’t Booking (And How to Fix It)
Monday Jun 30, 2025
Monday Jun 30, 2025
What if I told you people aren’t booking, not because of your prices, but because of the way you’re showing up?
In this episode, I’m unpacking the real reasons people scroll past your marketing, even when they need what you’re offering. You’ll learn the small mistakes that create hesitation, how your messaging might be blending into the crowd, and the simple shifts that make booking with you feel like the obvious next step.
Helpful links:
My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday Jun 23, 2025
Monday Jun 23, 2025
When was the last time you checked the financial health of your business, beyond just looking at what’s in the bank?
In this episode, we’ll explore what financial health means, why revenue alone doesn’t give you the full picture, and the key numbers every practitioner should understand. You’ll learn why cash flow is crucial, how to evaluate whether your current pricing supports your goals, and how to work out if a price rise is necessary.
Whether you’re just starting out or managing a full schedule, this episode is your opportunity to pause, reflect, and ensure your business is built to sustain you.
Helpful links:
My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday Jun 09, 2025
TIP 41: The Hidden Cost of Chasing Shiny Objects
Monday Jun 09, 2025
Monday Jun 09, 2025
Are you suffering from Shiny Object Syndrome?
It’s easy to get caught up in the latest gadgets, tools, or strategies that promise to skyrocket your business or income. But what if, instead of accelerating your growth, they’re holding you back?
In this week’s episode of the Thrive in Practice podcast, I dive into how we often get sidetracked by the next big thing—whether it’s a new marketing trend, the latest tool, or a hot business strategy everyone’s buzzing about. The truth is that constantly chasing shiny objects can leave you feeling overwhelmed, scattered, and cloud your judgment.
I’ll discuss how this constant distraction can prevent you from building a solid foundation for your business and how to recognise when you’re veering off course. Plus, I’ll share tips on how to refocus your energy and put your attention back on the strategies and actions that will help your practice thrive.
Helpful links:
My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday Jun 02, 2025
TIP 40: Why People Pleasing Is Killing Your Business & Personal Growth
Monday Jun 02, 2025
Monday Jun 02, 2025
Are you a people pleaser?
It’s a tough habit to break, but what if trying to be all things to all people is holding you back? What if the constant effort to please everyone is standing in the way of your success?
I learned a valuable lesson from my mentor, who once said, “You’re not ice cream, not everyone’s going to like you.” It’s a tough truth, but one that’s crucial for any business owner. As much as we want to help and connect with everyone, the reality is we can’t please everyone, and that’s perfectly okay.
In this week’s episode of the Thrive in Practice podcast, I dive into why embracing this mindset is so important for growing your practice and how trying to cater to everyone can lead to burnout and a lack of fulfilment.
By learning to focus on the clients who align with your values and approach, you’ll not only build stronger relationships but also attract the right people and stay true to what makes your practice unique.
Helpful links –My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/
To contact Anil, email hello@anilmustafa.com.au.

Monday May 26, 2025
Monday May 26, 2025
Ever felt stuck in a loop of overthinking, emotional heaviness, or trying to control outcomes? In this episode, I dive into the book Letting Go by David R. Hawkins — a powerful guide that changed how I relate to emotions, resistance, and surrender.
You’ll learn:
• Why letting go isn’t giving up — and how it actually unlocks momentum
• How resistance creates suffering (and what to do instead)
• Why we don’t need to “figure out” our feelings — just release them
• Simple but profound questions that shift emotional weight fast
If you’re ready to move forward with less force and more flow, this episode offers takeaways for navigating life and business with more clarity.
Helpful links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/

Monday May 19, 2025
TIP 38: The Fortune Is in the Follow-Up: What Ignoring Leads Is Costing You
Monday May 19, 2025
Monday May 19, 2025
Most business owners are missing out on revenue — not because they need more leads, but because they’re not following up with the ones they already have. In this episode, we’re talking about the hidden cost of neglecting lead nurturing, why it happens (even with the best intentions), and what you can do to turn things around.
You’ll learn:
• Why leads go cold (and what to do about it)
• The mindset shift that makes follow-up feel natural, not salesy
• Simple ways to build a nurturing system that runs in the background
• A small weekly habit that could unlock major growth
If you’re frustrated with leads disappearing into the void, this episode will help you reconnect and convert authentically.
Helpful links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/

Monday May 12, 2025
Monday May 12, 2025
Have you ever wondered how some people push through unimaginable challenges with unwavering determination?
In this week’s episode of the Thrive in Practice podcast, I share the powerful lessons I’ve learned from David Goggins—someone who embodies mental toughness and resilience like no other.
David’s journey from a tough childhood to becoming a Navy SEAL, ultra-endurance athlete, and motivational speaker is nothing short of inspiring. But it’s not just about physical strength; it’s about mastering your mind, pushing past your limits, and getting comfortable with discomfort.
I’ll break down the core principles I’ve taken from Goggins’ story and how they can be applied to your life and business. Whether it’s developing grit, embracing challenges, or learning how to take ownership of your mindset, the lessons from Goggins are invaluable for anyone looking to push past their obstacles and achieve more.
If you’ve ever felt like giving up, this episode will remind you of the power of perseverance, discipline, and resilience.
Helpful links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/

Monday Apr 28, 2025
TIP 36: More Time, Less Admin: How AI Supports Better Practice
Monday Apr 28, 2025
Monday Apr 28, 2025
Could AI be the game-changer your business needs?
In this week’s episode of the Thrive in Practice podcast, I dive into how powerful AI tools can save you a tremendous amount of time, help you think outside the box, prompt new ideas, and more.
Like any tool, though, AI comes with its own set of benefits and challenges, and I’ll explore the pros and cons of incorporating it into your workflow.
Plus, I’ll also show you how to get the best results—authentic, original, and true to your voice (and not cheesy, because, let’s face it, AI can be seriously cheesy).
Learn how to use AI effectively, avoid the pitfalls of generic content, and ensure your unique voice stays at the forefront of everything you create.
Helpful links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Immersive Retreat – https://retreat.myappointments.com.au/

Monday Apr 14, 2025
TIP 35: To Package or Not to Package? The Pros, Cons & Alternatives
Monday Apr 14, 2025
Monday Apr 14, 2025
To package or not to package?
It’s a question I get asked all the time by practitioners I mentor and webinar attendees.
In this week’s episode of the Thrive in Practice podcast, I dive into the pros and cons of offering packages in your practice.
We’ll explore how packages can improve client commitment and compliance, as well as the potential challenges they may bring.
I also discuss an alternative that can help maintain stability in your schedule and revenue without the complexities of managing packages.
Helpful Links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Bali Immersive Retreat – https://retreat.myappointments.com.au/

Monday Apr 07, 2025
TIP 34: The Dream 100: Building Connections that Move Your Business Forward
Monday Apr 07, 2025
Monday Apr 07, 2025
Have you ever wondered how to build the right connections that can really move your business forward?
In this week’s episode of the Thrive in Practice podcast, I dive into the Dream 100 list—a strategy that can help you identify and prioritise the top 100 people or companies that will have the biggest impact on your business growth.
I’ll walk you through why this approach works, how to research and choose who should be on your list, and how to build real relationships that put you in front of their audience.
Whether it’s through networking, forming partnerships, or simply showing up in a meaningful way, I’ll share how to focus on the opportunities that matter and how you can use them to grow your business.
If you’re ready to take your business relationships to the next level, this episode is a must-listen!
Helpful Links:My Appointments: https://myappointments.app/My Appointments Instagram page: https://www.instagram.com/myappointmentsapp/Anil’s course: https://thrive.anilmustafa.com.au3-day Bali Immersive Retreat – https://retreat.myappointments.com.au/