Thrive in Practice
Great at what you do but struggling to get clients? You’re not alone. As a time-poor natural health practitioner, you crave a steady flow of new clients, consistent bookings and an income you can rely on. You’ve tried all the things you see others doing, but it’s just not working and you’re tired of the endless hours you’re spending on social media without seeing the results you need. But picture this… You wake up each morning to a packed schedule, knowing you can pay your bills. You’ve mastered the work-life balance, guilt-free, with time for both business and family. You deliver exceptional client results, earning rave reviews and steady referrals. Your practice thrives effortlessly, thanks to streamlined strategies and consistent growth. You end each day fulfilled, enjoying quality time and being present for loved ones. All of this and more is possible when you have the right foundations in place to master your mindset and marketing. The Thrive in Practice podcast is a bite-sized show released every Monday at 8am AEST that delivers practical, easy-to-implement strategies to grow your practice, even if you have no marketing budget. Tune in each week as your host, Anil Mustafa provides the motivation, inspiration and drive you need to build a thriving and fulfilling healthcare practice. This podcast is proudly brought to you by My Appointments practice management software. www.myappointments.app
Episodes

Monday Nov 04, 2024
TIP 18: How to Refocus Your Mindset When Marketing Isn’t Going Your Way
Monday Nov 04, 2024
Monday Nov 04, 2024
Are you feeling deflated by your marketing efforts? In this episode, we’ll dive into how to navigate those feelings and refocus your mindset.
It’s all too easy to get disheartened when results don’t match our expectations. We often take these outcomes personally, leading to self-doubt and the belief that our services aren’t valued.
When engagement is low, it’s natural to wonder if people simply don’t like us or don’t need what we offer. However, it’s crucial to remember that marketing is just one piece of the puzzle and doesn’t define our worth.
Join host Anil Mustafa, founder of My Appointments software as we explore why you shouldn’t let the results of your marketing efforts dictate your self-esteem.
We’ll discuss the many reasons why potential clients may not take action and provide insights to help you regain your confidence and clarity in your marketing journey. Don’t miss this opportunity to shift your perspective and embrace the bigger picture.
Helpful links.
My Appointments websiteAnil Mustafa’s websiteYouTube Channel

Monday Oct 28, 2024
TIP 17: The Power of Client Recalls: Overcoming the Fear of Follow-Up
Monday Oct 28, 2024
Monday Oct 28, 2024
Want to know the quickest way to get more clients right now?
Client recalls!
Reaching out to clients who are due for treatment can transform your practice—not only by filling your calendar but also by enhancing their treatment outcomes.
If you’ve ever hesitated to reach out because you’re worried about being pushy or bothering clients, you’re definitely not alone. Many practitioners struggle with this mental block, believing clients will return when they need their services.
However, follow-ups are essential for creating a thriving, sustainable practice and support your clients in achieving the health outcomes they sought you out for.
In this episode, I’ll share practical tips to help you overcome those hesitations and empower you to reconnect with clients in an authentic and supportive way.
You’ll also hear real-world examples from my mentees who took the plunge and the positive responses they received from their clients.
Tune in and discover how simple outreach can make a significant impact for both you and your clients!
Helpful links:My Appointments – https://myappointments.app/Anil’s website – http://anilmustafa.com.auAnil’s instagram page – https://www.instagram.com/_anilmustafa_/

Monday Oct 21, 2024
TIP 16: Turn Followers into Clients Faster with This Simple Instagram Hack
Monday Oct 21, 2024
Monday Oct 21, 2024
Ever feel like Instagram followers are lurking around, maybe liking a post or two but never taking action?
In this episode, I’ll share a game-changing Instagram hack to quickly transform passive followers into clients using a simple technique that supercharges the know-like-trust factor.
Connect with host Anil Mustafa on Instagram.
https://thrive.anilmustafa.com.au/

Monday Oct 14, 2024
Monday Oct 14, 2024
We all dream of having doctors refer clients to us, but getting your foot in the door can feel nearly impossible. It can be soul-crushing to walk into their office or cold call, only to face rejection or silence.
In this episode, I’ll show you how to build genuine relationships with doctors and quickly establish the know-like-trust factor that makes them eager to refer clients to you. I’ll share simple strategies to connect with doctors authentically, so you can create a network of referrals without feeling pushy or resorting to cold-calling.
Connect with host Anil Mustafa on Instagram.
https://thrive.anilmustafa.com.au/

Monday Oct 07, 2024
TIP 14: Understanding and Attracting Your Ideal Clients
Monday Oct 07, 2024
Monday Oct 07, 2024
Ever wonder why your marketing isn’t hitting the mark? In this episode, I dive into the importance of understanding your ideal clients and how to attract them effectively.
I’ll explore what makes your clients tick—from their language and emotions to their desired outcomes and struggles.
You’ll discover why psychographics are more crucial than demographics for crafting messaging that truly connects and learn how to use market research to build the know-like-trust factor. Plus, I’ll share practical tips on where to gather valuable data to create content that converts leads into clients faster.
Listen now to find out how to attract and engage the right clients.
Connect with host Anil Mustafa on Instagram.
https://thrive.anilmustafa.com.au/

Monday Sep 30, 2024
TIP 13: Maximise Productivity: How to Thrive When You’re Time-Poor
Monday Sep 30, 2024
Monday Sep 30, 2024
Feeling like there’s always too much to do and never enough time in your day? In this episode, I delve into strategies to help you manage your time more effectively and boost productivity.
I’ll cover how to prioritise tasks that truly move the needle, shift your focus from merely managing time to achieving impactful results, and tackle common distractions that can derail your progress.
Connect with host Anil Mustafa on Instagram.
https://thrive.anilmustafa.com.au/

Monday Sep 23, 2024
TIP 12: 5 Things I Wish I Knew Before Starting My Practice
Monday Sep 23, 2024
Monday Sep 23, 2024
Ever wish you had a cheat sheet to fast-track your way to a busy practice? In this episode, I share 5 things I wish I had known before starting my practice—lessons I learned the hard way that I hope you can avoid.
Discover how these vital tips can help you charge your worth, overcome common pitfalls, and transform your approach to clients and marketing.
Connect with host Anil Mustafa on Instagram.
https://thrive.anilmustafa.com.au/

Monday Sep 16, 2024
TIP 11: How to Ask for Referrals Without Feeling Desperate or Pushy
Monday Sep 16, 2024
Monday Sep 16, 2024
A quick way to attract more clients is by asking for referrals. In this episode, I’ll share strategies to do this effectively without coming across as desperate or pushy.
Here’s what you’ll learn:
How to reframe your approach to referrals and why they’re a powerful tool for filling last-minute appointments
Scripts and strategies to make the process feel natural and effortless.
What responses you can expect
Tune in to discover how to leverage your existing network to drive new business.
Follow host Anil Mustafa on Instagram.

Monday Sep 09, 2024
TIP 10: Rebooking with Confidence
Monday Sep 09, 2024
Monday Sep 09, 2024
What if I told you that a few simple changes in your wording when asking clients to rebook could boost your rebooking rates by up to 80%? In this episode, I dive into the common challenges and mindset blocks that often prevent practitioners from confidently asking clients to rebook.
I discuss the following:
What patients may think when we don’t proactively ask them to book their next appointment.
How fear of judgment and concerns about what patients might think when we ask them to rebook can interfere with their ongoing care.
How to approach rebooking in a way that feels natural and avoids coming across as a pushy salesperson.
These mindset blocks can be significant barriers, but by reframing your approach to rebooking, you can achieve new levels of success for your practice. Join me as I break down these psychological barriers and provide practical tips to elevate your rebooking process and enhance your client retention.
Follow host Anil Mustafa on Instagram here.

Monday Sep 02, 2024
Monday Sep 02, 2024
Is your website achieving its intended purpose and turning visitors into clients? In this week’s episode, we’ll explore what you can do to improve your website conversions.
Here’s what I cover:
The 13 most common mistakes that kill conversions and how to avoid them.
How optimising for conversions can maximise your ROI and make the most of your website traffic.
The best layout practices for effective website design that drives results
Tune in to learn how to transform your website into a high-converting powerhouse and start seeing real improvements in converting visitors into clients!

Monday Aug 26, 2024
TIP 08: Why Marketing Alone Is Not the Key to Your Practice Success
Monday Aug 26, 2024
Monday Aug 26, 2024
Hitting a wall in your business? It might be time to rethink your self-worth.
If you’re finding yourself stuck or making slow progress only to fall back, the real issue may not lie in your marketing efforts but in negative self-talk and self-worth.
Limiting beliefs can be tough and emotional to address, which is why many people avoid them and focus on external issues like client acquisition instead. But confronting these internal barriers might be the breakthrough you need for lasting success. In this episode, I’ll provide you with clear strategies to tackle these beliefs, create meaningful change, and start moving forward with confidence.
You’ll learn:
How true self-worth comes from internal values, not external validation.
Common causes of low self-worth and how to identify and address them.
Effective exercises to see if your self-worth is holding you back.
Techniques to reframe negative thoughts into positive actions.
Strategies to manage triggers that impact your ongoing success.
Tune in to discover why addressing these internal challenges is crucial for achieving lasting success and how you can begin transforming your mindset today.
Connect with host Anil Mustafa on Instagram.

Monday Aug 19, 2024
TIP 07: The Power of Imperfection in Business
Monday Aug 19, 2024
Monday Aug 19, 2024
Are you letting opportunities slip through your fingers by obsessing over getting everything just right? In this episode, I reveal a game-changing lesson I learned three months ago that transformed my business and brought me immense relief. Looking back, I cringe at how different my practice could have been if I had learned this lesson sooner.
I discuss:
How striving for perfection can hinder your practice’s growth
The true cost of perfectionism on your time, money, and opportunities
How mindset blocks like procrastination, fear of judgment, and fear of failure contribute to this issue
Tune in to learn how embracing imperfection can drive meaningful progress and success in your healthcare practice.